Xunbo TANG
CX Strategist & Designer
Hong Kong, PRC
2026
I’m passionate about creating seamless experiences, 
and I collaborate with businesses and agencies worldwide to bring their visions to life through innovative CX solutions.
Capability
I provide integrated strategic design and execution services across branding, product, digital, and service domains, helping clients translate complex challenges into coherent, compelling, and market-ready experiences.
我提供跨品牌、产品、数字与服务体系的设计策略与执行服务，帮助客户将复杂挑战转化为连贯、动人且具备市场影响力的整体体验。
01
Experience Design Strategy
Rooted in deep user insights and competitive analysis, we identify high-potential innovation opportunities within market gaps. More than just design, we chart a strategic growth path tailored to realize your business objectives. Every design decision is backed by strategic intent and rigorous research. By integrating AI-driven data analysis, we transform vast information into precise market competitiveness, mitigating risks and ensuring perfect alignment between design direction and business goals.
02
Branding
From brand positioning, narrative, and identity design to the development of a complete visual system, I build distinctive and resonant brand foundations for businesses.
03
Digital Design & Implementation
From functional planning and user flows to interaction design, we craft seamless experiences for websites, mobile apps, and digital interfaces. We collaborate closely with development teams to ensure precise implementation, delivering intuitive, high-performance digital products.
04
Visual Design
We deliver comprehensive branding solutions, encompassing brand strategy, storytelling, logo design, and complete Visual Identity Systems (VIS). Our designs extend across diverse media—including advertising, event, online media, brochures and packaging—ensuring your brand maintains a consistent, high-standard presence across all touchpoints.
05
Vehicle / Industrial Design
Focusing on 3D aesthetics, CMF (Color, Material, Finish), and hardware interfaces, we design physical products that balance form and function. Our approach integrates superior user experience with manufacturability and brand alignment to create compelling Transportation & Industrial Design.
06
Service Design
I map and optimize the end-to-end service journey, touchpoints, and internal processes to design seamless, efficient, and differentiated service experiences.
Project
I have successfully delver more than 100 projects for top 500 companies, start-up and government