Sime Motor Group

Role: Project Lead, Product Strategy, UXUI Direction

Team: Yaki, AK@ PwC Strategy&

Sime Motors is a major industry player in the Asia-Pacific region and one of the largest BMW dealers globally.

Deliver Website Architecture, UXUI, Copy Writing, Development, Server Migration, Website Marketing

Doubled online inquiry volume through optimized lead-capture pathways. This project established the strategic confidence and digital foundation for the group’s subsequent full-scale digital evolution.

Establishing a “Digital Lighthouse” for group-wide transformation. We moved beyond a corporate presence to create a centralized “Traffic-to-Lead” hub, unifying multi-brand assets into a singular, data-driven customer acquisition funnel.