Develop brand positioning and design the brand logo for Yuecai World under Yinchuan Jianfa Group
WonderCity reBranding
Create A Fun Visual Identity for WonderCity
Service
Industry
Client
JIANFA Construction Group
Team & Role
Team: Leon
Agency: PwC Strategy&
Role: Creative Lead, Brand Strategy, Visual Design
Background
How to develop a brand positioning for young users and design brand visuals that convey the core value proposition of colorfulness and happiness for the Yuecai City project by Yinchuan Jianfa Real Estate.
Method & Achievement
Brand Launch Debuts Upon the Opening of WonderCity
Explore More
Explore More
Explore More
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