EXPO Milano China Pavilion Marketing

EXPO Milano China Pavilion Marketing

Cultural exchange and marketing campaigns for China Pavilion, EXPO Milan 2015, attracting millions of tourists to Italy.

Service

Branding Photography Marcom

Industry

Government

Client

中国贸促会/China Council for the Promotion of International Trade，中国银联/UnionPay China，周大福/Chow Tai Fok

Role

Project Lead, Campaign Planer, Creative Designer, Event Supervisor

Background

The Milan World Expo was held in 2015. Commissioned by the China Council for the Promotion of International Trade (CCPIT), we served as the official marketing partner for the China Pavilion and its collaborating enterprises, providing marketing planning and execution services.

Method & Outcome

Throughout the Expo period, my team and I successfully spearheaded multiple cultural exchange initiatives between China and Italy, attracting nearly one million tourists to Italy. We also leveraged the national-level platform to provide endorsement for multiple brands.

China Pavilion Partnership Visual Brand Guide Design

Marketing Material Design

China Pavilion China Roadshow

Planning, Design, and Execution of the China Pavilion Nationwide Roadshow Across 8 Cities, including Beijing, Shanghai, Guangzhou, Chengdu, Chongqing, Zhengzhou