BCC Total Solution

Bring blood collection centers (BCC) to the next level of care, efficiency and satisfaction, with a total solution

Service

CX Strategy Digital Product Design Retail/Service Design

Industry

Health Care

Client

BD/碧迪医疗

Role

Phase 2 Project Lead, User Researcher, Solution Designer, Workshop Planer & Moderator

Background

Strategy Background
Client’s “China Initiated” strategy: From product sales to SOLUTION SALES
Sale Model
From “Talking to purchasing team” to “Talking to Hospital Management Team”
From “We have better quality” to “We can help you improve in FOUR metrics”
Offering
From “Needle only” to “All necessary products in the blood collection center”
Starts by bundling sales with existing brand, eventually will evolve to ODM model (with own brand)

Method & Outcome

A Set of Key Deliverables to Be Designed for Forming the SOLUTION
A. Combination of Products
B. Environment
C. Digital
D. Measurement for HCP Management
E. Sales Toolkit for BCC

Patient: Improve Experience
Nurse: Enhance Experience
HCP: Enhance Efficiency