McDonald’s McDelivery Experience Optimization and Innovation
What we did
Industry
Client
McDonald’s
Team & Role
Role: Project Lead, Design Strategy
Team: James, Xiaoyu, Mariano @ S.POINT
Background
Provides a comprehensive research and design solution for McDonald’s dedicated delivery service “McDelivery”. Involves meal preparation and distribution service process and efficiency improvements; thermal insulation and shape-preserving function design for delivery meal boxes and utensils; scenario assessment and testing verification of delivery order volumes. Through the packaging SKU integration of this plan, achieves control and reduction of operational costs.;
Achievement
1, Operational process and production line partner interview research
2, Optimization solutions
3, Prototyping and cost control
4. In-store field testing
Results: Packaging was launched after internal design approval.