Guangzhou Automotive Company 广州汽车集团

Role: Digital Strategy, Experience Design Lead

Team: Lei Tang, Renbo, Chen @ PwC

GAC Group’s “14th Five-Year Plan” business strategy proposes to accelerate the international expansion in key markets, actively enhance global competitiveness and brand influence, and continuously deepen and expand overseas operations.

The goal is to decode this strategy and develop a digital roadmap to ensure effective execution and identify targeted digital solutions for its global and domestic operations.

Build the owner’s APP as the first initiative to kick off the digital strategy to support enter Europe market.