Co-led the digital strategy and design the uxui direction for owner’s app
Europe Entry Digital Strategy
Plan digital strategy roadmap for oversea marketing and design owner's app to kick off the implementation
Service
Industry
Client
Guangzhou Automotive Company 广州汽车集团
Team & Role
Role: Digital Strategy, Experience Design Lead
Team: Lei Tang, Renbo, Chen @ PwC
Background
GAC Group’s “14th Five-Year Plan” business strategy proposes to accelerate the international expansion in key markets, actively enhance global competitiveness and brand influence, and continuously deepen and expand overseas operations.
Method & Achievement
The goal is to decode this strategy and develop a digital roadmap to ensure effective execution and identify targeted digital solutions for its global and domestic operations.
Build the owner’s APP as the first initiative to kick off the digital strategy to support enter Europe market.
