Co-led global brand strategy, brand architecture, and launch campaigns for Huawei’s solar business, achieving top 10 global solar brand status by 2024 (Huawei).
Huawei Fusionsolar ReBranding
Brand Revitalization & Global Launch
Service
Industry
Client
FusionSolar, Huawei/华为
Team & Role
Team: Leon, Yaki, Danyi
Role: Creative Lead, Brand Strategy, Visual Direction
Background
FusionSolar, Huawei’s smart PV brand, faced challenges including an ambiguous brand image, market perception confusion, and negative user feedback regarding its namesake app.
The project objectives were to:
- Redefine brand positioning with cross-departmental alignment
- Design a new brand identity system (VIS)
- Execute global launch at Intersolar Europe
Method & Achievement
Through expert interviews, internal workshops, and co-creation sessions, we achieved:
- Strategic repositioning with unified brand narrative
- Comprehensive visual identity redesign
- Full-spectrum launch collateral development
- Successful global debut at Europe’s premier solar exhibition
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